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Thursday, December 27, 2007

Certified SAEF

One of the key differences with RIVALUS brand products is our Certified SAEF program. This post is a Q&A between a "discerning athlete" and Dr. Burke.

Question: "I was interest in your supplement products and the fact that you state that they are safe for sport and do not contain any substances on WADA's prohibited substance list. I was wondering how the SAEF certification process compares to the NSF certification of safe for sport; are the protocols as stringent?"

Dr. Burke: "NSF is a great program that tests dietary supplements to confirm if the amount of ingredients listed on the supplement facts panel matches the actual ingredients in the finished product. NSF does not conduct clinical trials in people with the finished supplement.

Certified SAEF (Safe and Effective First) involves testing the finished product to confirm that label amounts are accurate (same as NSF), plus involves conducting clinical trials in people (athletes) to confirm safety and to confirm substantiation for the claims made in the product advertising or on the label regarding efficacy. Certified SAEF also means that there are no WADA or IOC banned substances in the finished products and that an athlete will not test positive for any banned substance.

NSF is a great program that any company can pay to have the NSF certification; however, RIVALUS is the only company that actually tests the "finished product"in athletes prior to advertising them for sale. Often times companies test 'key' ingredients but typically never the completed product to confirm safetyand efficacy-I hope more companies start doing the same as us, but doubt it will happen soon due to the high cost.

MPOWER Athletes Energy, ENCHARGE Athletes Creatine, and PROMASIL Athletes Protein are all Certified SAEF making them Powerful, SAEF, and Clean alternatives for 'discerning athletes'. Please let me know if you have any other questions. Happy Holidays. Regards, Darren"

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